About Us - London's leading musical instrument store

Rose Morris has been synonymous with musical instrument sales in London's world famous Denmark Street for over 100 years.

Our Central London showroom is open 6 days a week, home to 2 floors brimming with guitars, keys, amps, and accessories. Just a short walk from Tottenham Court Road station, we're on hand for all of your musical instrument needs - whether you're local or travelling from afar.

With friendly expert staff on hand to help, we strive to create a genuine 'try-before-you-buy' atmosphere in which all of our customers, beginner to pro, can feel comfortable and confident. Every interaction at Rose Morris has a personal touch - unlike some larger online shops, we're here to provide the help you need, no matter how big or small your purchase.

Whether you're buying instore or ordering online, we take pride in providing competitive pricing, a relaxed environment, and great service. Our hundreds of 5* reviews highlight the one thing we all have in common - passion for music!