At this time concern was felt at RM's situation regarding premises: 79-85 Paul Street was proving inadequate for the growth of the business, and it was decided to seek larger and better accommodation. There had been a return of the fantastic demand for drums and guitars, the latter now for more expensive and elaborate instruments, with electric guitars to the forefront. With its own augmented manufacture and its exclusive agencies the company had remained in its enviable position, and was busily coping with peak-level sales at home and overseas.
Stanley Rose, having dealt with the early stages of the search for new premises, retired as a Director at the end of March 1964, remaining at the disposal of the company as a consultant until March 1965.
In May 1964, Derek Morris and Michael Berman were appointed directors, Maurice Woolf and Roy Morris undertaking jointly the duties of managing directors. An increasing amount of travelling overseas had fallen upon the directors; on Roy Morris in connection with supplies from foreign factories and on the Woolf brothers in visiting customers abroad. Overseas sales journeys were to increase in scope and frequency in later years, and an increasing proportion of this work was subsequently to be undertaken by Derek Morris.
After a long and disheartening search a new site for the activities of Rose Morris & Co. Ltd was found in North West London, in the form of a building of some 50,000 sq ft, previously a wallpaper factory. It was an empty shell, but would be capable of adaptation to reshape it exactly to the company's needs. The building work would be expensive, but the outcome would provide ideal operating conditions. The premises were acquired in July 1964, and an army of builders and decorators, engineers and plumbers was released upon it. Here, at 32-34 Gordon House Road, London NW5, was set up the new home of Rose Morris & Co. Ltd. In keeping with the new image it was decided that for the future the full title of the company would be abbreviated for other than formal purposes to the more simple form: ROSE-MORRIS.
Photo: An aerial view of the Gordon House Road building. This picture gives a good idea of the size of the premises: the single-storey area houses the factory: the L-shaped three-storey building contains the warehouse and offices.