Avon Alcove: Rose Morris History
Every great guitar company has an entry level line of instruments to help inspire young rockstars put down dad’s tennis racket and put on The Ramones debut or The Venture’s “Walk Don’t Run” and start working out The Kinks.
In the 60’s and 70’s Avon stepped in and provided the platform for the germinating guitar hero with rock solid instruments that you could hopefully talk your folks into buying after they made you rehearse “Hot Cross Buns” on your grand dad’s classical guitar.
Most examples of these vintage babies are still playing great today with their characteristic low frets and hot pickups.
The Shaftesbury was always the more up-market beast, but the Avon little brother was plenty tough and destined to be just as cool.